Sales play a pivotal role in the success of a business. It is, after all, the bread and butter that will keep your business up and running through a steady flow of income and revenue.
But sales can also be the most challenging aspect of running a small business and it can take a while to master the in-betweens of the process of gaining the interest of consumers and turning them into sales.
You could just be starting out as a business or you’re looking to turn your struggles into success.
Whatever your goals are, it’s crucial to learn how to increase online sales to not only gain more profit but also ensure the longevity and growth of your business. But how exactly do you do that?
1. Understand your target audience.
Market research is an essential step to increasing your sales because it allows you to understand what your target audience needs and wants.
If you know exactly what people are looking for, it would be easier for you to customize your campaigns to get a better chance at attracting the right people to your business.
2. Use analytics to learn how customers find your store.
If you want to be efficient, you can’t just guess how people find you. Instead, you’ll need concrete metrics that will give you a clear picture of how you’re faring against the competition, so you can adjust your strategies accordingly.
Analytics gives you the power to determine your strengths and weaknesses, so that you’re not wasting time and resources on the wrong selling strategies.
3. Find your unique selling proposition.
Think about this: you’re competing against thousands of other websites selling the same product. To stand out, you need to identify your unique selling proposition.
What makes you different from everyone else? Knowing that will give you more power towards convincing customers that buying from you is the right decision.
4. Simplify customer experience.
People these days are overwhelmed with sales pitches and advertisements. So, if you are going to increase online sales, you need to make sure that your customers have the best experience possible.
One of the best ways to do that is by making sure that your website is easily navigable with as minimal downtimes as possible.
5. Focus on customer service.
Good customer service is still one of the most important selling strategies that you can use if you’re learning how to increases sales.
If your customers are happy, you’re not only convincing them to patronize your products but you’re also building a long-lasting relationship with them.
6. Impress new customers with an amazing follow-up email.
You’ve probably sent out thousands of emails to potential customers on your list. But have you ever thought about sending them a follow-up email? If you want to invest in your interaction with leads, a follow-up email can really help you get more people to try out your products.
It’s also a good way of reminding customers about your brand and the best part is, you can customize your follow-up email according to the response of the customer.
7. Provide a chat feature on your website.
These days, customers are all about what value a business could bring to the table. If you want to create meaningful conversations that will help you increase online sales, it’s important to include a chat feature on your website. It will make you more accessible to consumers whenever they have questions about your products.
8. Create a simple checkout process.
Did you know that e-commerce brands lose $18 billion in sales revenues each year due to cart abandonment? If you want to avoid this, it’s essential to simplify your checkout process.
You can do it by making sure that you have the right payment methods in place and that customers don’t need to go through a lot of steps before they can complete their purchase.
9. Select the right e-commerce platform for your needs.
Choosing the right e-commerce platform is crucial when you learn how to increase online sales. A good platform will improve your customer experience and ensure that people who visit your website will get to purchase your products in the most convenient way possible.
10. Don’t forget SEO.
SEO is still key to any successful sales campaign and you need to do it right. Optimizing your website shouldn’t just end with creating a good layout and using the right keywords. You also need to offer good value in terms of content to not only please your consumers but also the search engines.
11. Create content.
Good content can easily be one of your best-selling strategies because you’re not only telling people to buy your product but you’re also providing them with answers to their questions and solutions to their problems. Your content should explore different topics within your niche and it should be varied to keep the interest of your target audience.
12. Put customer reviews on product pages.
Nine out of ten consumers (89%) said that they read reviews before buying a product. This means that reviews have such a strong influence on a customer’s buying decision, so it’s only fitting that you put customer reviews on your product pages.
Encourage your customers to leave reviews by creating call-to-action buttons all over your website. This will allow you to gather organic reviews that will help other consumers learn more about your products from other customers.
13. Use responsive design.
Responsive design can make a huge difference to your sales if done right. Since most consumers these days browse the web using their mobile devices, it’s imperative to accommodate that need by making sure that your website is responsive so it can be viewed on both big and small screens.
14. Showcase your products with high-quality photos.
Good imagery is a smart investment if you’re learning how to increase sales because it will help make your content more attractive and it’s also a great way of showcasing your products.
Make sure to take high-quality photos that will allow customers to see what you have to offer. You also have to update product photos regularly to avoid disappointing customers that they’re not getting the product shown on your website.
15. Connect with customers through email marketing.
Email marketing is still one of the best selling strategies in the world today, bringing in some impressive ROI if done right. But more than selling, email marketing is a great way for you to interact with customers on a more personal level, so you have that opportunity to build a strong relationship with them.
Email marketing is also considered more effective in terms of getting important information across because a lot of people still rely on their emails to know about the product options around them.
16. Keep shipping costs as low as possible.
To be competitive in the market, you need to offer reasonable shipping costs for your products. This is especially important these days when most people order products online, but they’d still want to save as much as they can with the economy struggling from the pandemic.
When your shipping costs are low, you’re not only enticing a customer to choose you over the competition, but you’re also giving your business a chance to get referrals, which will help you keep the sales flowing.
17. Be active on social media.
You already know by now that social media is one of the most powerful tools for sales and marketing. From Instagram to Facebook, social media offers a huge stage for you to not only showcase your products but also to learn more about your customers through engagement.
In fact, 54% of users take to social media to research products, so you need to make the most of this platform to get more word out about your business.
18. Connect your online store to social media accounts.
Of course, there’s the importance of keeping all your selling strategies connected with one another. One of the best ways to do that is to connect your online store to your social media accounts.
This way, you can get more traffic to your store and you also increase your following on social media. That is good for increasing your sales and building a stronger following that will allow you to establish yourself as a thought leader in your niche.
There are so many years on how to increase online sales and it doesn’t matter if you have a huge budget or not. In fact, your success doesn’t depend entirely on the amount of money that you’re willing to spend on selling strategies.
The trick here is to understand your needs, understand your consumers and find ways to address those needs. You can either go traditional or modern with your strategies. You can even combine both old and new methods as long as you’re getting the outcome that you’d want for your small business.