According to a new report from Counterpoint Research, global wristwatch shipments increased by 35% year over year in Q1 2021. According to the new figures, the Apple Watch accounted for a third of the smartwatch market this quarter.
According to the survey, Apple’s dominant position was maintained by a 50 percent increase in demand for Series 6 models year over year, driving overall market growth.
Apple’s market share has increased by 3%. With the success of the Galaxy Watch 3 and Galaxy Watch Active Series, Samsung witnessed a 27 percent increase in shipments year over year, but its growth was below the market average, and its market share fell slightly.
Apple was able to further solidify its leadership position in the market by widening the portfolio from Watch SE to Series 6 at the right time. This may drive Samsung to launch a mid-price-tier model to boost growth,” said senior analyst Sujeong lim.
Apple’s watchOS platform has more than a third of the wristwatch OS market, with an increasing attach rate to Apple’s billion-plus iPhone users. After Samsung and Google announced their partnership on a new Wear OS, researchers at Counterpoint Research predict certain changes in the long run:
This is a fantastic move by Google to boost their wearables goals. It can create a strong Wear device portfolio by combining the best of all three worlds – Tizen OS, Wear OS, and Fitbit OS. According to VP Researcher Neil Shah, “the consolidation gives Google’s Wear platform more power and will entice more developers to build novel experiences for the wrist.”
In the long run, Shah believes the wearable industry will be critical for the big companies. “As firms like Apple, Google, Facebook, and Amazon increase their reach into the healthcare, pharmaceutical, and insurance verticals directly or indirectly, wearable gadgets and services will become increasingly important.”
Last year, Apple released the Apple Watch Series 6 alongside the Apple Watch SE. Both Watches contain a CPU that is 30% quicker than the previous model. A blood-oxygen sensor, an ECG-specific app, and a brighter Always-On display are all included in Series 6.
For the Apple Watch Series 7, Apple could introduce a breakthrough blood sugar level detection feature. ET News out of Korea reported in January 2021 that both Samsung and Apple are working on bringing blood sugar measurements to their watches this year.