Structured data is a way of organizing information for better accessibility to the search engines. It gives Googlebots an info of what a page is about and Google uses the structured data to enable special search results enhancements.
Adding Structured Data to your webpage can boost it’s performance in Google Search Engine Result Pages (SERPs) and also increase your CTR.
You can have Structured data in JSON-LD format and use Schema.org vocabularies to define each term.
Schema markup are codes (semantic vocabularies) that allows you to magnify your description in SERP.
There are so many Schema mark-ups available for Webmasters, but here are some few examples:
So in this article, you will learn how to easily add Structured Data to Blogger/blogspot blog without coding.
But if this is your first time hearing about Structured Data and Schema markup, kindly visit Google Developers official website to learn more about that. In the Google Developers official website, you will also find the whole Search gallery of Structured data and make sure to read and understand the guidelines governing them to avoid penalty.
Now let’s head back to the main purpose of this article.
Fill in the required fields; which will show in the SERP.
When done with that, click on Validate and you will be redirected to Google Structured Data testing tool. In Google Structured Data testing tool, click on the ‘play icon’ to validate the Data.
Make sure there are no errors or warnings, if there is none, head back to the Schema Markup Generator and click on ‘copy’ to copy the code.
Go to your Blogger dashboard and open the post or page which you want to put the Structured Data. In the post editor, switch to HTML view and paste the code at the end of the article, make sure there is no more script or anything below it. When done with that, publish your post.
Well done, you have successfully added Schema Markup to your Blogger post.
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