There are several reasons companies push out unfinished software. It’s not uncommon for a product to go through two or three iterations before it’s truly ready. The first version is rushed to get on the market as soon as possible, and any problems that crop up are fixed during that first rush.
The second version of the software is more polished and brings your company closer to release. Then comes the third iteration, when you start getting close to the finished product. A few bugs remain and there may be a few changes you’d like to see, but in general, this release is good enough that you can ship it to the public without any major issues.
Why Do Companies Push Out Software That Is Not Ready?
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Why Do Companies Push Out Software That Is Not Ready?
At this point, you might want to think about pushing back the date for release. You could spend some time finishing up some of the details, or you could look at ways to tweak your pricing model and set up your products so you’re charging customers for what they need rather than what they can afford to pay.
Companies push out software that is not ready for release for several reasons:
Sometimes the software is not ready to be released because it still needs to be tested, debugged, and polished. Companies will take their time and do this at their own pace, not out of malice or spite but because they have the resources to do so.
Sometimes the software is not ready to be released because it was originally planned for release at a different time. For example, Facebook’s initial Windows 10 release would be in January, but there were bugs in the OS which needed to be fixed before it could be released, so the release was pushed back for all users but developers.
Sometimes the software is not ready to be released because it can’t be released yet or cannot be released with one configuration of hardware, operating system, or network configuration.
Sometimes the software is not ready to be released because it can’t be properly licensed (only valid in some countries). For example, Microsoft has said that Office 365 requires a valid Windows Live ID account that must match their identity system to use their online services (in other words, you have to have an email address associated with your Live ID).
Software companies push out software that’s not ready for the market, and it often causes problems for customers. The latest example is Microsoft’s Surface Pro 2, a tablet that runs full Windows 8 instead of the Windows RT operating system that was designed for ARM processors found in tablets and smartphones.
Microsoft released the Surface Pro 2 to manufacturing without ensuring that it could support all Wi-Fi networks because it didn’t have enough testing completed before its release. Since the Surface Pro 2 went on sale last Friday, customers have been reporting problems connecting to wireless networks.
Microsoft has acknowledged the problem, and it doesn’t appear this will be a common issue for Surface Pro 2 users. But there are hundreds of other products that Microsoft has pushed out to manufacturing without adequate testing or support, which have only recently been discovered by customers.
Conclusion
The software market is full of examples of companies jumping the gun. Large companies like IBM and Microsoft have fallen victim to over-promising and under-delivering, only to see their products fail to catch on with customers.
Software developers also make mistakes. One of the most popular mistakes is releasing a product before it’s ready for prime time. Sometimes companies believe that they can push out an unfinished version and it will be fine — but it doesn’t always turn out that way.
In the end, everyone loses The people who can’t get their hands on the product; the users who are stuck with a buggy product; the company that has to deal with the fallout; and even the developer who believes he’s done his job well when in fact he hasn’t made a single change to the code since he started working on it.
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